Ready to Raise
the Bar?
Go from Craft to Crown with our Industry-Leading Marketing Expertise
I equip founders with a battle-tested blueprint that transforms emerging brands into market leaders. As your strategic partner, I blend in-depth marketing leadership with industry-specific insights, crafting a path for your brand to connect, captivate, and conquer. You'll boast a crystal-clear, impactful marketing strategy, enjoy a steady pour of efficiently acquired customers, and revel in a brand identity that stands out like a signature cocktail.
We mix the perfect cocktail of strategy, branding, and market adaptation to empower ambitious founders like you.
With every splash of our marketing prowess, we’ll help you tap into the U.S. market, expanding your customer base and stirring up confidence in your brand. From first sip to last call, we're here to ensure your drink brand not only participates but dominates the scene. We bring decades of hands-on experience with disruptive startups, providing the invaluable expertise needed to navigate the marketplace successfully. Our approach avoids common pitfalls and maximizes opportunities, accelerating your path to success.
We live for that magical moment when a brand truly clicks with consumers and takes off. Driven by passion, guided by intuition, and fueled by a laser focus on results, we're uniquely equipped to help you spin captivating narratives and forge genuine connections with consumers.
Together, we'll transform the drinking experience, ensuring your brand becomes a celebrated fixture in every bar and home.
Got Big Dreams For Your Beverage Brand?
A lack of marketing savvy or insights into the U.S. market shouldn't put a cork in your dreams.
At Kristina Marino, we’re here to pop the top on your brand's potential. With a cocktail of strategy development, customer acquisition, and brand building, we tailor our approach to fit your unique flavor. We’re all about making connections that count, and with our expert team, you'll navigate the market like a pro.
Let’s mix up some magic and fast-track your success—get in touch and let’s raise a glass to your future!
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Foundation Crafting: Establish a rock-solid identity for your brand.
Insights & Data Mining: Dig deep to uncover key consumer insights for strategic decisions.
Test & Learn: Validate your ideas to ensure audience resonance.
Strategy & Positioning: Strategically position your brand for marketplace success.
Key Messaging: Craft clear and compelling messages targeted at your audience.
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Launch Strategy: Plan a dynamic market entry for your brand.
Pricing & Promotions: Develop optimal pricing and promotional strategies.
Route to Market: Choose the best paths, from importers to distributors.
Commercial Strategy: Design a commercial plan to amplify sales.
Channel Strategy: Customize approaches for different sales channels and accounts.
Launch Execution: Execute a vibrant campaign to captivate the market.
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Annual Marketing Plans: Direct your marketing journey with defined budgets, calendars, and KPIs.
Program Development: Innovate programs for on-site and digital consumption.
Digital Strategy & Execution: Streamline your digital funnel for direct-to-consumer success.
Performance Marketing: Enhance agency interactions to boost outcomes.
Content & PR Strategy: Engage with compelling content and effective PR management.
Experiential Marketing: Forge memorable brand experiences and partnerships.
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Commercial Tool Audits: Refine tools and programs to bolster sales.
Sampling & POSM: Design sampling programs and point-of-sale materials to enhance customer interaction.
Optimize your digital shelf and sales tools.
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Talent Strategy: Forge a team poised to propel your brand.
Resource Mapping & Structure: Optimize your organizational layout for peak efficiency.
Team & Agency Management: Effectively manage your resources and relationships.
Tech & Process Implementation: Deploy the right tools and processes for sustainable growth.
In Good Company
About The Founder
Kristina Marino
BevAlc Expert | Fractional CMO | Secret Weapon.
What’s our secret ingredient? It’s our dedicated commitment to collaboration mixed with a splash of industry-leading expertise in the beverage world.
At Kristina Marino, we’re not just another marketing agency—we’re your next strategic partners, deeply invested in your success. We bring a zest for the drinks industry and a global network of connections that offer a unique perspective and insider insights.
We get it because we’ve been there—mixing, brewing, and crafting successful drinks brands from scratch. That's why our clients don’t just trust us; they believe in us. We’re here to stir up the market together, one successful launch at a time.
