TL;DR

TL;DR

Who I Am

I am a Fractional CMO who transforms emerging brands into category leaders. Coming off three successful back to back exits, I have a proven playbook to accelerate growth. My strategic, comprehensive approach redefines consumer occasions and expands market presence. With deep expertise in P&L management, I align innovation, sales, and marketing to drive significant growth. Leading high-performing, cross-functional teams, even remotely, I ensure seamless execution of strategic initiatives and operational efficiency. I work early and growth stage brands poised for growth and established brands looking to gain market share.

What I Do

If you've pinpointed a marketing challenge but aren't ready to commit to a full-time CMO, I'm here to help. Here’s a glimpse of what I offer:

  • Marketing Audits: Perfect for investors or new leaders looking for a clear market perspective.

  • Test & Learn: Before you go all in, I can help validate your ideas.

  • Market Entry and Launch Strategies: From planning to execution, I make your product launches smooth and successful.

  • Brand Strategy Development: Crafting compelling and authentic narratives that resonate with your target audience.

  • Marketing and Sales Acceleration: Implementing innovative strategies to drive growth and expand market reach.

  • Reinvigorating Growth: If your growth has hit a plateau, I have strategies to get things moving again.

  • Team Building: I can help you structure your marketing team, find the right talent, and ensure they have the skills you need.

  • Operational Guidance: Providing insights to streamline operations and enhance efficiency.

  • Financial Strategy: Offering financial planning and investment advice to ensure sustainable growth.

Ways We Can Work Together

  • Marketing Leadership: Whether you need a full-time CMO, a fractional CMO, or a VP of Marketing specifically for the BevAlc space, I provide top-tier marketing leadership to propel your brand forward.

  • Support for Incubators, Accelerators, and VCs: I offer marketing support and strategic guidance to help nurture the next generation of disruptive BevAlc brands.

  • Advisory Roles: I engage with early and growth-stage Consumer Packaged Goods (CPG) companies as an advisor, fostering innovation and strategic market positioning.

  • Consulting for Established Brands: I assist established brands in repositioning for cultural relevancy, whether in-house or through agency collaboration.

  • Strategic Partner for Marketing Teams: Acting as a thought partner, I provide expert insights and strategic direction for marketing teams in need.

How We Can Work Together

I offer various pricing models to fit your needs—project-based, retainer, or advisory.

My involvement can be as hands-on or hands-off as you need:

  • Strategic Oversight: I deliver strategic guidance and kick-start initiatives, building out teams that get the job done.

  • Operational Support: Beyond strategy, I ensure execution by tying every project back to actionable steps, organizational support, and resource allocation.

  • Direct Execution: I handle much of the work directly, but when specialized skills are needed, I bring in top-notch partners and oversee the transition.

  • Flexible Engagement: From full project takeover to advisory roles, my involvement adapts to what’s most useful for you.